Your one-way ticket inside the i-D hive mind.

i-D has reported on what’s chic and based in culture since 1980. Now we’re coming to a new platform near you.

i-D on Substack is a closer, more intimate look insi-De the brains of our editors, with deep dives and data dumps from across culture—and around the world.

Senior Editor Nicolaia Rips takes readers on a romp through internet culture, personal style, and shopping in her weekly i-Diary that celebrates one of New York’s most imaginative writers and her incredible life.

Deputy Editor Alex Kessler reports from inside the fashion industry, explaining the power moves and emerging trends across fashion capitals and beyond, stopping in Bangkok, Tokyo, and Sydney to meet new designers. Global Editorial Director Steff Yotka will weigh in, providing her expert take on what’s up—and what’s out—in fashion.

Entertainment Editor Douglas Greenwood goes through the pop culture looking glass, scouring screening rooms and shit posts for new stars and sure-to-be blockbusters.

Editor-in-Chief Thom Bettridge and other friends of i-D pop in sporadically to provide hot takes, deep dives, and on-the-ground reports from around the world and from inside the expanses of their big brains.

It’s i-D 4-U.