Welcome to i-D on Substack

A letter from our Editor-in-Chief

I have a confession to make: I’m addicted to Substack

Seriously. As the world’s hive mind succumbs into sloppier and sloppier brain rot, the platform is one of the only positive advancements of this millennium. It’s given birth to a new zeitgeist of storytelling, one where anyone can become the Candace Bushnell or David Foster Wallace of their own universe (and in some cases even get paid the way writers did back in the 1990s). This resonates with us at i-D, because our publication was founded on the independence and attitude of DIY. If Terry and Tricia Jones were starting i-D in 2025 (rather than 1980), it probably would have been a Substack.

Subscribers to this channel will get a one-way ticket into the i-D hive mind (be careful), including exclusive columns by our team, live group chats, and premium shitposts straight from our own phones. In the spirit of DIY, our mission here is simple: Cut all the bullshit between you and the culture you care about.

xoxo,

Editor-in-Chief