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Felicia Ann Ryan's avatar

It’s all fun and games until a collection with colour doesn’t sell 😭 Really feeling the note here that clients should be challenged, to find new depths of themselves, not designers bending backwards and designing beige blocks to sell collections

Joana Valente's avatar

Most brands don’t take many risks because, at the end of the day, a brand survives by selling clothes and related sub-categories such as perfumes, sunglasses, and accessories. Taking a risk means accepting the possibility of either success or failure, but in both cases a vision is communicated through the media. Ultimately, it is this willingness to express a clear vision, even at the risk of loss, that allows a brand to stand out and remain culturally relevant.

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